Fluevog – British Columbia, footwear company

Vancouver, British Columbia, footwear company founded in 1970 by John Fluevog (b. 1948) and Peter Fox, the partnership split up in 1980. Since then Fox has flourished as a mainstream designer and Fluevog has found renown as, among other things, an early proponent of the platform-shoe revival.

The colorful, outlandishly impractical Fluevog shoes (made in England, often with Doc Martens-made soles) have long been favorites with club kids, but they reached national renown in 1991 when one scallop-heeled model was worn in videos and photo shoots by Deee-Lite singer Lady Miss Keir.

Designers Anna Sui, Byron Lars, and Betsey Johnson have augmented their runway shows with Fluevogs, which are these days sold through boutiques and a chain of self-named stores nationwide.

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