Vancouver, British Columbia, footwear company founded in 1970 by John Fluevog (b. 1948) and Peter Fox, the partnership split up in 1980. Since then Fox has flourished as a mainstream designer and Fluevog has found renown as, among other things, an early proponent of the platform-shoe revival.

The colorful, outlandishly impractical Fluevog shoes (made in England, often with Doc Martens-made soles) have long been favorites with club kids, but they reached national renown in 1991 when one scallop-heeled model was worn in videos and photo shoots by Deee-Lite singer Lady Miss Keir.

Designers Anna Sui, Byron Lars, and Betsey Johnson have augmented their runway shows with Fluevogs, which are these days sold through boutiques and a chain of self-named stores nationwide.

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